Posted on June 11, 2026

A New Season of Mercedes-Benz Fashion Week Azerbaijan – “Jungle of the Future”

The new season of Mercedes-Benz Fashion Week Azerbaijan will take place in Baku from June 12 to 14 at Elektra Events Hall and will be presented under the concept of “Jungle of the Future” — an exploration of the synergy between natural aesthetics and contemporary technologies.

The event is organized by the Azerbaijan Fashion Designers Association (AFDA) in collaboration with Innovation Event, with the support of the strategic partner Autocapital-Azerbaijan, the official distributor of Mercedes-Benz Group AG in Azerbaijan.

The event’s main payment partners are Visa, the global leader in digital payments, and ABB.

Over the course of three days, the capital city will bring together international designers from various countries, who will present their collections through large-scale fashion performances. The runway shows will be accompanied by specially designed visual concepts, immersive lighting installations, and musical elements, creating a unified atmosphere for the season.

In addition to the main program, guests will have access to a dedicated pop-up space featuring exclusive collections from designers and brands, available for purchase exclusively during Mercedes-Benz Fashion Week Azerbaijan.

One of the defining features of this season will be its musical concept. The event will host DJs and electronic music artists from Rome, Paris, Dubai, Istanbul, and Tbilisi. According to the organizers, this year’s focus extends beyond fashion, aiming to create a fully immersive experience that combines fashion, music, and scenography.

A special highlight of the Fashion Week will be the exclusive presentation of Atelier de Parfum City, taking place on June 11. As part of this project, eight leading Azerbaijani designers — Orkhan Sultan, Natavan Aliyeva, Zemfira Jafarova, Anara Zakirli, House of Lali, Other Azer, Günah, and Ajoure Atelier — will create looks inspired by iconic fragrances from around the world.

For the project, each designer will create one exclusive outfit, which will be showcased by renowned personalities including Tunzala Aghayeva, Tarana Muradova, Jiva, Elnur Huseynov, and others. The project will be hosted at Boutique19 Hotel, a property of Absheron Hotel Group.

Additional partners of the event include Kspace, MAC, Azerbaijan Tourism Board, Hilton Baku, Green Era Travel, Sdesign, Avenue8, HFC Paris, Sirab, Crocus Fitness, The Bread, Lemon Flowers, and Pasifico.

The official media partners of the season are Xəzər Media, N13, Baku Magazine, Caspian Magazine, WE Media, Gorod24, Megapolis Time, and other leading media outlets.